At its core Project Cubiq aims to tackle three contemporary issues:
Eventually, automatisation can give us the means to end the need of human workers to perform monotonous, manual labour. This could provide the unique opportunity of instead creating a vast variety of creative, stimulating, and more fulfilling jobs across all fields.
Modern offices largely follow an open design approach which is proven to be a nightmare for concentration. It comes at the cost of productivity and the comfort of the worker - a new office concept is needed. As Compernolle, management consultant and Professor at the Free University of Amsterdam, states: “A flexible office that puts reflection and focus first. Unlike open offices [that], for cost cutting reason put contact first. [...] Close enough to promote contact and separated enough to offer privacy.”
The year 2035: Humanity has embraced a zero emission society and new settlements have emerged all around the globe. These settlements, in harmony with flora and fauna, are housing a diverse population with their own unique way of life. They serve as a base to work, to explore and experience the wonders our incredible planet beholds. Fast and efficienttransportation systems, running on renewable energy, allow us to travel comfortably from place to place. International hyperloops and supersonic jets, can transport people across long distances in a matter of hours. On a regional level, driverless vehicles such as the Cubiq allow people to move between settlements whilst providing a space for work, social interaction, and leisure. This gives birth to an entirely new way of life: Spend a week freelancing while doing charitable work for the preservation of the amazon rainforest - on site [Pic.2]. For a change in environment just continue the journey and finalise your project with a view on the revitalised great barrier reef, before ending your weekend with a team-building workshop in Greenland [Pic.1].
With automation on the rise, we are currently facing the replacement of many jobs across all industries. But rather than treat it as a threat, we can choose to embrace this change as a chance towards creating the world described above. A world in which everyone can spend their life the way they choose - striving for knowledge and discovery, sharing and teaching, exploring and preserving our incredible versatile and beautiful planet.
You can rent an individual space on a shared driverless Cubiq vehicle for the duration of your journey, the interior of which can be adapted to suit your needs. Under the canopy of the regrown and carefully preserved rainforest you start to work on your next assignment:
A gentle, bright light illuminates the workplace specifically created by Cubiq’s UI, whilst personalised music plays softly in the background. Further down your journey the Cubiq app matches you with potential business partners, allowing you to choose to engage in conversation and hold career furthering meetings along the way. Alternatively, you might choose to spend some time collecting ideas and envisioning your next project - the office changes: The lights are now dimmed, the music stops and the Cubiq’s User Interface allows you to collect and organise ideas with the aid of a 3D augmented reality interface. Finally, Cubiq can provide the ideal environment for leisurely activities: Once more the lights change their intensity and focus on e.g. reading material. A relaxing fire, simulated on the vehicles interface as your travels continue…
Renault Project Mémoire
With Project Mémoire I want to explore the possibilities of a shared driverless fleet for 2040. It consists of vehicles for up to six passengers, one of whom assumes the role of the “Master of Ceremonies”, curating a multisensory experience for the other passengers. Choosing a from a variety of lights, colours, sounds, music, odours, and live 3D creations they will be able to create a unique atmosphere. Every interaction or creation leaves a mark, a mémoire, making each vehicle in the fleet unique. This Provides the opportunity for Project Mémoire users to have a different experience every time they use a vehicle of this fleet.
A second focus of the project is a business model concept. The automotive scene is shifting from driven to driverless, from owned to shared. As such, it will become increasingly difficult to secure an income solely by selling vehicles to individuals. So how will car companies be able to make money in 2040? With Project Memoire I propose a business model, to gain revenue from offering free rides for every users. The Master of Ceremonies will be able to earn money by curating an amazing experience, similar to how today’s Youtubers earn money by creating video content. Finally, Renault (and other car companies) will be able to profit from analysing customer data.
Last but not least, I aspired to create a design that is easily and directly accessible to its users. A design which allows for straightforward, direct interaction with the vehicle. For example, stripes of light on both sides of the car visually signify how many of the seats are occupied, to anyone looking for a ride. Furthermore, any good design should always underline the purpose of the object in question. As such, the main lines of my model all converge towards the front seat. This is where the attention should lie, where the Master of Ceremonies curates the experience, while their signature is displayed on a panel at the front of the vehicle. In my example I chose the signature of Hergé, the creator of Tintin and a fantastic storyteller. I believe that a great designer should be precisely that: A fantastic storyteller, who sells the dream of a world so beautiful, that people feel the need to take their eyes off their phones - and experience it. That is the heart of Project Mémoire.
Inktober 2018: Movie cars
Exploring the driven Bentley in a driverless world. How driving will be the ultimate form of self-expression in the swarm of driverless mobility.
Self-expression through art. Capturing the user’s emotions and projecting them as a form of art on the vehicles exterior. This, to enhance the users experience beyond driving.
A Driverless Electric Vehicle to help consumers with limited mobility to enjoy outdoor activities with family and friends.
ICE Commute 2050
In a future in which social activities boost your personal rating, there will be a need for mobility that allows users to connect during their journeys. ICE is a shared driverless concept for commuting. It offers a two-story typology with a layout and design language carefully chosen to enhance the user’s social possibilities through its unique design.
SAIC Family 2030
Families in Shanghai want to spend time with their children on the weekend. This shared autonomous vehicle provides them with a connected experience, stimulating the senses to setting the mood for their family activity, thereby fueling conversation between family members without forcing interaction.